APPLE HAS LOST THEIR TOUCH

Image taken from <a href="http://www.fastcodesign.com/1670652/will-apples-pinch-to-zoom-patent-victory-create-a-usability-hell">FastCo.com</a>

Image fromFastCo Design

Pinching an object on a touchscreen makes that object smaller and pulling it apart at the corners makes it larger, right? I fell like it should, and always should no matter what brand of touch screen device I’m using. Simply put, this is gesture and one that should not be patented. Sure Apple may have utilized this function very well and they may have even done it first (though I have not seen the proof brought up in the issue), but this simple use of a touch screen makes the damn world go round. A few months ago I saw an article in a magazine that showed a 2 year old trying to pinch pull a magazine page which they mistook for a touch screen. This is how we interact with virtual touchable objects. And for a company to say, “no one else can use that in their products” is kind of a blow to the user interface community. Overall, this issue reminds me of a battle that was lost by another software company. I’m not going to explain it but you can follow the link to read about Microsoft and their battle to monopolize web browsing.

The fact is, that without this gesture, the end user is going to loose. Mostly on a usability standpoint at least until some genius UX designer comes up with a better way of touching non touchable objects. Apple is all about innovation and they have proven it with their amazing concepts and fantastic design. But this case really shows that they are more about the business end of things when it comes down to it. Forcing someone (another company named Samsung) to create something better than you is not a good business practice.

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