I was looking over the Core 77 website today and stumbled on a project that this other company called the Bressler Group is working on. In my own curiosity I decided to not spend the morning on Core 77 for once and see what the Bressler Group is all about. On their works page I found this mouse trap re-design. Why the mouse trap? Why do we need designer mouse traps? After reading the article found here I believe it’s not the mousetrap that was important to re-design. It was the process of making it and where it came from that is. By re-thinking what was important in the manufacturing of the mousetrap, certain physical features of it were also re-designed. Combining these two aspects, made the trap cheaper to produce, thus bringing production back to the U.S. In the entire process I believe this was the most significant part of the age old trick of lurring and catching those squeaky little rodents.

Bringing production back to the U.S. does a few note worthy things. Creates jobs at the factory level. Because, of the inexpensive and eco friendly methods designed by the Bressler Group the mous trap uses 20% less cardboard and no longer uses the plastic bubble packaging. There is no shipping cost from China like before with this product and thanks for form following function, the trap looks a little nicer if you ask me!

So why not re-design the mouse trap? It wasn’t made to re-think how we catch mice. It was simply to enhance a companies overall standing in the business community and maybe make other companies think about how they can save more than money by hiring designers. You don’t always have to fix something that is broken as a designer. I feel that re-designing can be just as important as invention, especially in this case.


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